but it's also going dark
Welcome to the age of dark marketing
Marketers are left in the dark. On one hand, they are blind to the competition’s threats, and on the other, they are missing out on prime marketing opportunities.
4W’s
01
where
in a huge fragmented ecosystem, such as digital marketing, one can choose to launch a campaign on multiple platforms. Most of the time, a marketer has no idea where his competition is, i.e., on which platform his competitor has launched a campaign on.
02
what
when a marketer presents a marketing brief, there’s usually one big idea. But if you only see a fraction of the big picture, it is impossible to do your job effectively.
03
who
in our age, different target audiences are meant to experience different types of messaging. Consumers and shoppers are not motivated by the same type of message. How could a marketer know who the competition is targeting?
04
when
You should never experience a decline in your brand metrics again. Learn about a competitor’s campaign in real time. Moreover, discover the exact dates and times when your competition is making a strategic move. Respond, engage, and counter your competitor’s campaign on a day-to-day basis!
01
where
in a huge fragmented ecosystem, such as digital marketing, one can choose to launch a campaign on multiple platforms. Most of the time, a marketer has no idea where his competition is, i.e., on which platform his competitor has launched a campaign on.
02
what
when a marketer presents a marketing brief, there’s usually one big idea. But if you only see a fraction of the big picture, it is impossible to do your job effectively.
03
who
in our age, different target audiences are meant to experience different types of messaging. Consumers and shoppers are not motivated by the same type of message. How could a marketer know who the competition is targeting?
04
when
You should never experience a decline in your brand metrics again. Learn about a competitor’s campaign in real time. Moreover, discover the exact dates and times when your competition is making a strategic move. Respond, engage, and counter your competitor’s campaign on a day-to-day basis!
BrandTotal enables you to go agile in the age of
dark marketing
