uncover your competition’s marketing strategy and get the better of them

marketing intelligence platform

marketing is going agile

Digital has made marketing more flexible and measurable than ever, ushering in the true era of Agile Marketing

but it's also going dark

Welcome to the age of dark marketing

fragmentation, segmentation, and personalization, make it nearly impossible to track your competition’s marketing campaigns. This makes responding to the competition and spotting opportunities to strike back equally difficult.

Marketers are left in the dark. On one hand, they are blind to the competition’s threats, and on the other, they are missing out on prime marketing opportunities.

4W’s

no
01

where

in a huge fragmented ecosystem, such as digital marketing, one can choose to launch a campaign on multiple platforms. Most of the time, a marketer has no idea where his competition is, i.e., on which platform his competitor has launched a campaign on.

no
02

what

when a marketer presents a marketing brief, there’s usually one big idea. But if you only see a fraction of the big picture, it is impossible to do your job effectively.

no
03

who

in our age, different target audiences are meant to experience different types of messaging. Consumers and shoppers are not motivated by the same type of message. How could a marketer know who the competition is targeting?

no
04

when

You should never experience a decline in your brand metrics again. Learn about a competitor’s campaign in real time. Moreover, discover the exact dates and times when your competition is making a strategic move. Respond, engage, and counter your competitor’s campaign on a day-to-day basis!

no
01

where

in a huge fragmented ecosystem, such as digital marketing, one can choose to launch a campaign on multiple platforms. Most of the time, a marketer has no idea where his competition is, i.e., on which platform his competitor has launched a campaign on.

no
02

what

when a marketer presents a marketing brief, there’s usually one big idea. But if you only see a fraction of the big picture, it is impossible to do your job effectively.

no
03

who

in our age, different target audiences are meant to experience different types of messaging. Consumers and shoppers are not motivated by the same type of message. How could a marketer know who the competition is targeting?

no
04

when

You should never experience a decline in your brand metrics again. Learn about a competitor’s campaign in real time. Moreover, discover the exact dates and times when your competition is making a strategic move. Respond, engage, and counter your competitor’s campaign on a day-to-day basis!

BrandTotal enables you to go agile in the age of
dark marketing

gain unique insights on your competition’s strategy and performance, so you can measure up to your marketing KPI’s

our features

spotting

Spots threats and opportunities within your digital competitive landscape

collecting

Collects data from all digital channels

consolidating

Consolidates the data into one coherent marketing campaign

illuminating darkness

Reveals “Dark” communication to expose competition’s targeting and segmentation

actionable insights

Delivers real-time actionable insights

relevant & accurate

Pinpoints competition’s effective campaigns

this is how we do it

no
01

cyber methodologies

implementing an approach derived from the worlds of cyber security and intelligence

no
02

military-grade insights

a unique combination of human & signal intelligence methods

no
03

machine learning

highly sophisticated algorithms to sift and draw conclusions from mounds of data