Before digital, it was pretty straightforward to track the competition in print, on billboards and on TV. But today, with 90% of today's digital marketing hidden from view and fragmented across multiple channels, it can be challenging to understand how your brand marketing measures up to the competition.
By applying advanced cyber security techniques and artificial intelligence, BrandTotal uncovers and analyzes competitors’ “dark” marketing efforts, illuminating their strategies and tactics. Many of the most recognizable consumer brands use our Agile Marketing Intelligence platform to discover marketing threats and opportunities in real time.
If you are interested in joining our team to help change the way marketers understand their competitive environment, please contact us!