back arrow
View All Posts
4 Ways to Use Dark Marketing

4 Ways to Use Dark Marketing

August 9, 2018

What is Dark Marketing? In this featured article, BrandTotal’s CEO and Microsoft’s Jennifer Tomlinson explain its importance and how to use it effectively.

Apple’s much anticipated launch on Sept. 12 included various new iPhone models, but the star of the show by far was the Apple Watch, with its new, built-in, FDA-approved ECG monitor. This is the brand’s largest step forward into the healthcare/medical equipment field and can mark a huge shift in their marketing strategy.

Want to reverse-engineer your competition's social advertising?

Request a Demo Today!

In today’s marketing landscape, companies can run huge digital campaigns without their competitors and non-targeted demographics being aware of them, also known as “dark marketing.”

If businesses ignore the rising tide of dark marketing, they run the risk of drastically losing a piece of their market share.

Take a look at this article co-authored by BrandTotal’s CEO, Alon Leibovich and Microsoft’s Senior Manager of Channel Marketing, Jennifer Tomlinson, to learn four major pointers on not only how to use dark marketing tactics, but how use them effectively.


Image source: Pexels

About the author

Rebecca Herson

Rebecca is BrandTotal’s head of marketing.

Request a Demo

Find out what BrandTotal can show you about your competitors by requesting a demo today.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.