Apple’s much anticipated launch on Sept. 12 included various new iPhone models, but the star of the show by far was the Apple Watch, with its new, built-in, FDA-approved ECG monitor. This is the brand’s largest step forward into the healthcare/medical equipment field and can mark a huge shift in their marketing strategy.
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Oracle announced this week that they have selected BrandTotal along with two additional Israeli Artificial Intelligence start-ups to present at Oracle OpenWorld, Oracle’s flagship event and one of the largest computing conferences.
The conference will take place from October 22-25 in San Francisco. With over 60,000 attendees, many of them part of Oracle's global client base from around the world, we will gain exposure to thousands of participants.
“All of the startups selected have the ability to make a difference in the enterprise world, each of which has a strong correlation with Oracle and its customers, and all of them have tremendous potential to leverage Oracle's technology to address some of the biggest problems we see in the enterprise world." - Noam Inbar, Startup Manager, Oracle Israel
We are honored to have been chosen from 100's of Oracle Israel’s partners, and are looking forward to showcasing how BrandTotal’s capabilities are changing the way marketers conduct competitive intelligence with the use of breakthrough technologies such as AI and cyber security techniques.
You can read People & Computers coverage (in Hebrew) of Oracle's announcement here.