Apple’s much anticipated launch on Sept. 12 included various new iPhone models, but the star of the show by far was the Apple Watch, with its new, built-in, FDA-approved ECG monitor. This is the brand’s largest step forward into the healthcare/medical equipment field and can mark a huge shift in their marketing strategy.
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How do you see the Martech market evolving over the next few years?
What do you see as the single most important technology trend or development that’s going to impact us?
These are just a few questions Alon Leibovich, BrandTotal’s CEO addressed in an interview conducted by MarTechcube,a publication focused on the Martech arena. Have a look at the interview here in more depth, and gain insights on Alon’s experiences as an entrepreneur in Martech and how he remains competitive in such a proliferating marketplace.