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Microsoft Explores the Hidden Reality of Dark Marketing

Microsoft Explores the Hidden Reality of Dark Marketing

July 19, 2018

The days where all advertisements were public and visible for all to see are now a thing in the past. Is this bad news for all marketers?

Apple’s much anticipated launch on Sept. 12 included various new iPhone models, but the star of the show by far was the Apple Watch, with its new, built-in, FDA-approved ECG monitor. This is the brand’s largest step forward into the healthcare/medical equipment field and can mark a huge shift in their marketing strategy.

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Dark marketing is having a substantial impact on the digital marketing industry whether you can see it or not—and that is the problem. Whether your company decides to work with it, rather than against it, is up to you.

Microsoft recently interviewed BrandTotal about what dark marketing is and how to use it to your advantage. The idea is pretty simple. If you want to stay agile in today’s competitive landscape, you have to be able to know what your competition is up to.

Check out Microsoft’s blog post about the reality of dark marketing today.

About the author

Matt Pataki

Matt Pataki is interning at BrandTotal to learn about the cutting edge of marketing technology and share his creative flair.

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