News

Mobile carriers make social media push for 5G

The Four Major Carriers Are Hyping 5G, and Using Social to Do It

‘Views for the sake of views are vanity’: With Facebook video views dwindling, NowThis is betting on quality over quantity

US Paid Social Media Ad Spending Share Among Major Auto Brands, by Platform, 2018 (% of total social media ad impressions tracked by BrandTotal)

The best digital marketing stats we’ve seen this week

'NYT,' 'WSJ' Spend Most On Social Media

Despite Algorithm Disruptions, Publishers Still Prioritize Facebook for Paid Social Campaigns

Toyota and other auto brands favor Facebook, Instagram for social media ads

Buckle Up: Auto Brands’ Social Media Use Report

‘The problem is pervasive’: Inside PopSockets’ fight against Amazon fakes

Tesla Spends Zero On Ads. Here's Where BMW, Toyota, Ford, and Porsche Spend Digital Ad Dollars

[Podcast] BrandTotal – The Technology Behind Dark Marketing

Virginia’s win in the NCAA Tournament saw gains over last year’s numbers

Brands Shift Targeting Toward Males For 'Game Of Thrones' Social Ads

AT&T, Buffalo Wild Wings score with March Madness social ads

DATA: Apple 100% Focused on Twitter for Apple TV+ Ads

Apple contains TV Plus push to Twitter, study finds

Apple Promoted Apple TV+ On Twitter, Ignores Facebook

Apple Promoted Apple+ On Twitter Only

Here’s who Apple wants to sign up for its TV+ streaming service

Whole Foods, Wegmans pursue same age groups

How Marks and Spencer uses Instagram Stories

Dark Marketing: An Outgrowth of Personalized Digital Experiences

February 26, 2019

Dark Marketing 101: The Change to How Brands Communicate Online

February 18, 2019

Brands: How Dark Marketing Can Improve Engagement

February 7, 2019

How Brands Are Using AI to Fight Back Against Dark Marketing

February 6, 2019

BrandTotal Super Bowl LIII Campaign Analysis