Agencies

Data-Driven Advertising Insights for Agencies

Win and keep new business with differentiated data-driven advertising insights about vertical categories, potential clients, and their competitors.

Use BrandTotal to:

Become More Strategic

Easily pivot their creative and media strategy to outshine the competition and win wallet share.

Better Serve Clients

Measure clients’ social ad performance benchmarked against their category competitors. Be proactive and relevant with actionable, data-driven competitive advertising insights.

Win New Business

Minimize the guesswork and drive innovation while pitching new business, building new client services, and optimizing revenue opportunities.

Key Benefits

Comprehensive Visibility

BrandTotal delivers deep insight into client competitors’ dark versus public digital advertising, showing the entire number and percentage of organic, paid and dark social ads each brand is running. You can also use contextual intelligence layers and correlate filters such as consumer sentiment and engagement by dark ads, public ads, or all ads — and much more.

Maximum Coverage

BrandTotal covers more social platforms than any other solution in the industry, including LinkedIn. In fact, we cover Facebook, YouTube, Instagram, Twitter, LinkedIn, Display (Google Display Network Only), and Amazon with robust new additions in our roadmap.

More Value Creation

See all of your clients’ competition’s social ads, paired with real-time consumer responses and sentiment. Understand what other brands are doing, so you can win more business as well as help your own clients punch above their weight, pivot strategy, or revamp their approach. Create insight-driven creatives for maximal performance that help transition your agency to performance-based invoicing and gain customer loyalty.

Unparalleled Data Granularity

BrandTotal provides a 360-degree granular view of your clients’ competitive data at the category, brand and sub brand, product, and even the campaign and ad level, so you can get the deepest and most accurate data to make the best decisions for each strategic initiative, or line of business, or client organization.

Flexible Offerings

Get standard syndicated categories out of the box, so you can see all of your prospects’ and customers’ rival brands within each category, and their performance data. See across any category, including ads, consumer sentiment, and media spend.

Some of BrandTotal’s standard syndicated category competitive sets include: QSR, Retail, Cosmetics, Household Goods, Athletic Apparel & Footwear, Beer & Ale, Liquor & Spirits, Soft Drinks, Banking & Investments, Mattresses, Automotive OEM's, PCs & Laptops,  Travel & Hospitality, Credit Card Issuers, Motion Pictures, Streaming Subscription Services, Health & Wellness, Fitness Insurance, Dental Aligners, Telehealth, Pharma, Telecom, Luxury Brands, and many more.

For agencies that want a deeper dive into advertising insights, consider our customizable option, which enables you to deep dive into unparalleled granular insights with surgical precision  -  see campaign, LOB or product-level data.

It’s Time To Outshine Your Competition

Let us show you how BrandTotal can unleash your brand’s social advertising.