Win and keep new business with differentiated data-driven advertising insights about vertical categories, potential clients, and their competitors.
Easily pivot their creative and media strategy to outshine the competition and win wallet share.
Measure clients’ social ad performance benchmarked against their category competitors. Be proactive and relevant with actionable, data-driven competitive advertising insights.
Minimize the guesswork and drive innovation while pitching new business, building new client services, and optimizing revenue opportunities.
BrandTotal delivers deep insight into client competitors’ dark versus public digital advertising, showing the entire number and percentage of organic, paid and dark social ads each brand is running. You can also use contextual intelligence layers and correlate filters such as consumer sentiment and engagement by dark ads, public ads, or all ads — and much more.
BrandTotal covers more social platforms than any other solution in the industry, including LinkedIn. In fact, we cover Facebook, YouTube, Instagram, Twitter, LinkedIn, Display (Google Display Network Only), and Amazon with robust new additions in our roadmap.
See all of your clients’ competition’s social ads, paired with real-time consumer responses and sentiment. Understand what other brands are doing, so you can win more business as well as help your own clients punch above their weight, pivot strategy, or revamp their approach. Create insight-driven creatives for maximal performance that help transition your agency to performance-based invoicing and gain customer loyalty.
BrandTotal provides a 360-degree granular view of your clients’ competitive data at the category, brand and sub brand, product, and even the campaign and ad level, so you can get the deepest and most accurate data to make the best decisions for each strategic initiative, or line of business, or client organization.
Get standard syndicated categories out of the box, so you can see all of your prospects’ and customers’ rival brands within each category, and their performance data. See across any category, including ads, consumer sentiment, and media spend.
Some of BrandTotal’s standard syndicated category competitive sets include: QSR, Retail, Cosmetics, Household Goods, Athletic Apparel & Footwear, Beer & Ale, Liquor & Spirits, Soft Drinks, Banking & Investments, Mattresses, Automotive OEM's, PCs & Laptops, Travel & Hospitality, Credit Card Issuers, Motion Pictures, Streaming Subscription Services, Health & Wellness, Fitness Insurance, Dental Aligners, Telehealth, Pharma, Telecom, Luxury Brands, and many more.
For agencies that want a deeper dive into advertising insights, consider our customizable option, which enables you to deep dive into unparalleled granular insights with surgical precision - see campaign, LOB or product-level data.
Let us show you how BrandTotal can unleash your brand’s social advertising.